Privacy Policy

1. Introduction

Valley Fresh Express Ltd. ("Valley Fresh Express," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA). By using our services, you consent to the practices described in this policy.

2. Information We Collect

Information You Provide

• Contact information (name, email address, phone number, business name)
• Shipping details (pickup and delivery addresses, cargo descriptions, temperature requirements)
• Billing and payment information
• Quote request details and correspondence
• Feedback, inquiries, and support communications

Information Collected Automatically

• Device and browser information (IP address, browser type, operating system)
• Website usage data (pages visited, time spent, referring URLs)
• Location data (general geographic location based on IP address)

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our cold-chain logistics services
• Process and respond to quote requests and service inquiries
• Communicate with you about your shipments, including tracking and delivery updates
• Generate compliance documentation (temperature logs, proof of delivery)
• Process payments and manage billing
• Send service updates, industry insights, and promotional communications (with your consent)
• Comply with legal obligations and regulatory requirements (CFIA, Transport Canada)
• Improve our website and user experience

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device.

Types of Cookies We Use

• Essential cookies: Required for the website to function properly (session management, security)
• Analytics cookies: Help us understand how visitors use our site (page views, navigation patterns)
• Functional cookies: Remember your preferences and settings

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

5. PIPEDA Compliance

In accordance with PIPEDA, we adhere to the following ten fair information principles:

• Accountability: We are responsible for all personal information under our control.
• Identifying Purposes: We identify the purposes for collecting information at or before the time of collection.
• Consent: We obtain your knowledge and consent for the collection, use, or disclosure of personal information.
• Limiting Collection: We limit collection to what is necessary for identified purposes.
• Limiting Use, Disclosure, and Retention: Personal information is used only for the purposes for which it was collected.
• Accuracy: We keep personal information as accurate, complete, and up-to-date as necessary.
• Safeguards: We protect personal information with appropriate security safeguards.
• Openness: We make information about our policies and practices readily available.
• Individual Access: You may request access to your personal information held by us.
• Challenging Compliance: You may challenge our compliance with these principles.

6. Disclosure of Information

We may share your personal information with:

• Service partners and subcontractors involved in fulfilling your shipments
• Regulatory bodies (CFIA, CBSA, Transport Canada) as required by law
• Payment processors for billing purposes
• Professional advisors (legal, accounting) as necessary
• Law enforcement, if required by law or to protect our rights

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encrypted data transmission (TLS/SSL), secure server infrastructure, access controls, and regular security assessments. However, no method of electronic transmission or storage is 100% secure.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. Shipping and compliance records are retained for a minimum of seven years as required by Canadian transportation regulations.

9. Your Rights

Under PIPEDA and PIPA, you have the right to:

• Request access to your personal information held by us
• Request correction of inaccurate or incomplete personal information
• Withdraw consent for certain uses of your information
• Request deletion of your personal information (subject to legal retention requirements)
• File a complaint with the Office of the Privacy Commissioner of Canada

10. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have a privacy-related complaint, please contact us: